Video marketing is important, right?
Understatement of the century.
Let’s be honest, video is fast becoming the most important medium to build trust and connection with audiences.
Along with this, across different channels, it is the most versatile and is most likely to both deeply engage and inspire your speaking audience. In this blog post, we uncover the ways in which video marketing can effectively improve your professional speaking business.
1. Build trust
A big part of creating a great public profile through your work is creating a lasting relationship with your audience. Trust is created from a few things – being authentic, being consistent, giving high value and telling the right stories.
Video is an ’emotional’ medium. It is the perfect way to connect with first time viewers, stay relevant with your industry, solidify the reputation you already have in the market and give you that extra edge to stand out from the crowd.
2. Create broader exposure
Video marketing generates more social shares than any other social posts, and this is one of the reasons it has led to a lot more businesses using it. From a report from Social Media Today, 5 Billion Videos are watched every single day, marketers who use video get 41% more video content from search that non-users. Video opened on emails lead to a 200 – 300% increase in click-through rates, and having a video on your website homepage can include conversion rates by 20%!
This is exciting news for your speaking career, right? We thought so too! Video can literally transform the returns your business has, and bring massive momentum to your speaking career.
3. Videos are multi-purpose
Videos can be used for a variety of purposes; whether this is a showreel to showcase your work, to market your offering through testimonials and case studies.
Short business documentaries are also a great way to show your audience what happens behind the scenes. As a professional speaker, you can upload well-crafted short videos to your social media channels and also upload the entire talks Youtube to create a video channel. The possibilities are endless, and depending on what you need for your business, we can create a narrative that works best for you.
4. Videos create more engagement
You can create more engagement and exposure for your brand by showing sneak peeks of new services, new products and information about your next speaking gig. When you create a video marketing series that is delivered consistently, people know when to expect that content, and this creates engaging content for your next post.
Interested in learning how to use video for your professional speaking profile?
Contact us: [email protected] for a chat about how you can leverage video in your business.